Hellenic Jewelry at the Olympic Tower Expands with a High End yet Affordable Luxury Collection

Hellenis-Malvezzi is a Greek owned jewelry boutique located at the lobby of the Olympic tower in Manhattan. Its founder and owner Ilias Verras has become renowned for his creative and business mind to be able to offer luxurious jewelry and distinctively rare stones. He learned the skills that were to determine his future career in the 1980’s in Greece, working aside with the most famous and world renowned greek jewelers of that time. In his work he would always seek to convey the spiritual and symbolic link of an object to its historical past.

In the 1990’s, he decided to branch out on his own. He started his own company with its headquarters at Puerto Rico. It was the first jewelry store in the Americas featuring exclusively Greek jewelers, including the legendary house of Zolotas, a favorite Greek jeweler of Jackie Kennedy-Onassis and other celebrities. The concept with the time evolved. Hellenis became one of the most exclusive high-end boutiques representing the most discerning and prestigious watch and jewelry companies in the market including Harry Winston, Audemars Piguet, Chopard and others.

Hellenis founder and owner Ilias George Verras

As appreciation of his work spread, the business continued to grow. In 2010 Hellenis and the Olympic Tower (where it is housed the Alexander S. Onassis Public Benefit Foundation) came to an agreement in order to create a place that will be in accordance with the unique identity, the prestige and unique character of the building. By expanding in New York City in a prestigious location of Midtown Manhattan, Ilias Verras was able to be closer to his longtime US and international clientele and at the same time explore the unlimited possibilities of the City. In NY he continues the research of valuable stones, precious materials and luxury timepieces in order to ensure the perpetuation of his legacy and continue adorning women and men for generations to come.

Hellenis-Malvezzi, is known for higher level jewelry items and precious stones. Since January 2016 they began introducing for the first time more casual and affordable luxury products. These new items still maintain the high standards of design and manufacturing and appeal to the same sophisticated clientele. The latest addition is a very beautiful “fun” line in 9K gold (as seen in the pictures). It is made in Italy by the Greek Italian designer Elisabetta Gavello. Many of the designs are inspired by Greek themes and motifs such as the evil eye, crosses etc.

“fun” and affordable line in 9K gold made and designed in Italy by the Greek Italian designer Elisabetta Gavelo

The company is currently developing a state-of-the-art online store that will be launched in this coming fall. Its purpose will be to bring Hellenis closer to the public by becoming available 24 hours in the convenience of the consumer’s home or office. Hellenis’s web store will offer a unique array of products and a great online experience. Hellenis retails and also distributes exclusively all of its products. For information contact: ilias@hellenis.com or call 212-207-3976 (Monday-Friday10:00AM-6:00PM).