Mastihashop opens Its 1st US Location in NYC's Lower East Side
Drink from the tree of life and live forever… well, until that exists we have become obsessed with mastiha, the natural antioxidant, anti-inflammatory, and anti-bacterial miracle sap that ONLY seeps from evergreen bushes found in the southern part of the Greek Island of Chios. Until this year, the full mastiha experience could not be found in the United States, but thanks to sisters Kalliopi and Artemis Kohas, mastiha is now available on the Lower East Side of Manhattan in America’s first ever mastihashop. Located at 145 Orchard Street, between Stanton and Rivington Streets, the shop has every mastiha product one could wish for! From lotion to chewing gum, mastiha’s natural antioxidants freshen breath, fight plaque and gingivitis, heal and regenerate skin, relieve ulcers, ease digestion and stomach disorders and strengthen hair and nails all at the same time!
With over 300 known applications, the very versatile mastiha can be found in a variety of products from baked goods, sweets, preserves, ice cream, chocolate, chewing gum, candy, beverages, tea, coffee, milk products, pasta, sauces, liquor, wine, dietary supplements, oral hygiene products, surgical sutures, compresses for burns, soap, cosmetics, scented candles and essential oils to name a few! Its’ addicting piney aroma and unique earthy flavor can be enjoyed in the raw or as a spice to cook with. Although few in the west are familiar with mastiha, the unique and extraordinary resin was first referenced over 2,500 years ago! It has a history dating back to antiquity and is documented before the 1st century. In an effort to further educate people on the many benefits and uses of this unique resin, the Chios Mastiha Growers Association gave birth to a daughter company, Mediterra SA, which created the mastihashop brand in 2002. There are 11 stores in Greece, one in Cyprus, Jeddah, Tokyo, and now in New York!